About The Brim Label


Beautiful fabrications, subtle detailing and excellent craftsmanship are at the forefront of The Brim Label philosophy.

Instead of designing for mass production, we create for just a few. It can’t be very unique if hundreds of others own the same as you!

We believe it's important to know where and how your products are made. Emma designs, sources fabrics, and sews every item to order in her studio in Hawkes Bay, New Zealand.


Emma is a one-woman-band: designing, sourcing unique materials, pattern cutting and sewing each item with love and care from her Hawkes Bay studio.

To make contact with Emma please email: emma@thebrimlabel.com

January 2018: Emma was interviewed by Radio New Zealand about her hat making. Learn more about Emma and The Brim Label by listening to the interview here: 


December 2018: Emma was interviewed in VIVA magazine about The Brim Label and her most favourite possessions. Read the article here: